A brief personal note
1. People who have seen the ads buy more Ford cars than those who have not, so it is arbitrary to conclude that the ads have side effects on car sales. On the one hand, are people who have seen advertisements the same type as those who have not? (are all readers of reader’s Digest); second, is the number of car purchases average or total? If there are more people who haven’t seen ads than those who have seen ads, then the number is worthless; third, even if this statistic is the average number of readers of reader’s Digest, people who usually pay attention to the ads and those who don’t pay attention to the ads only look through the content will also There are differences. Since there are differences in the group itself, it’s really arbitrary and unscientific to link whether you have seen the advertisement with whether you will buy a Ford. There can be fourth and fifth points, but I think the above three questions are powerful enough.
2. Advertising design process: research products, research competitor advertising, understand user needs, position products, write articles.
3. Advertising industry: media such as newspaper and TV, advertising manager of retail enterprises, brand manager of P & G and other businesses, advertising companies.
4. Advertising company composition: copywriter, art director, customer representative, researcher, media, CEO, creative director
5. 16 key points of advertisement: brand identification, display and packaging, making food move, getting ahead of others, close-up, singing, sound, simultaneous sound, subtitle overlapping, new picture stimulation, scene change, auxiliary memory code, display of product use, imagination, avoidance of misunderstanding and cost reduction.