The promotion channels for overseas advertising are relatively centralized and single compared with domestic ones, with only two main promotion channels:
Facebook and Google. Other auxiliary channels, such as tiktok / ASM and unity apply, have sprung up in the past year or two. No matter what the emerging channels are, the main channels are still FB and GG. Then FB and GG are quite different in their early years, but they are more similar and intelligent in the last two years.
If the novice wants to enter into overseas advertising, FB will be the best choice, after all, it is much simpler than GG. Conclusion on career prospects: overseas advertising has a good prospect and is still in the bonus period. The main reasons are as follows: 1. More and more enterprises are ready to go abroad to explore the overseas market due to the influence of domestic game number policy. 2. The domestic market is extremely competitive, with the majority of the market share. On the contrary, many overseas markets are still blue ocean markets, such as the emerging Vietnam, Thailand and Indonesia.
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